Fractional CMO & RevOps Consultant

From chaos to a revenue engine.

The strategy, the systems and the creative, connected under one owner, so the gaps between them stop costing you revenue.

12+ years — B2B SaaS, membership, enterprise consumer Full-stack: strategy, RevOps, HubSpot architecture, creative direction
The work

Most conversations start in one of four places. You think you should be growing faster and can’t see what’s holding it back. You’ve spent a lot on HubSpot and it still doesn’t tick. You’re launching something and it has to land. Or you close well, then watch it quietly fall off a cliff. I handle that end to end.

Engagements

Productised, not itemised.

Start here

HubSpot Teardown

£1.5–2.5k — 5 days

Five days on your HubSpot reporting. What it’s telling you, what it’s hiding, and a written plan to fix it.

  • Dashboards, lifecycle stages and attribution reviewed against how you sell
  • The reporting gaps costing you decisions, ranked
  • A written plan you can hand to whoever does the work
View the offer →
£5–12k — 3–6 weeks

Revenue Diagnostic

Find what’s holding growth back, with a number against each fix and a clear order to do them in.

View the offer →
  • Full funnel reviewed end to end, from first touch to renewal
  • Each bottleneck sized, so you know what it’s costing you
  • A prioritised plan you can run yourself or hand back to me
From £7.5k — 45–90 days

HubSpot Rebuild

Your HubSpot rebuilt around the way you sell, so the reporting can be trusted and the automation earns its licence fee.

Book a call →
  • Lifecycle stages, pipelines and properties rebuilt to match your funnel
  • Reporting you can make decisions from
  • Your team trained on it, with documentation to keep it running
From £15k — 4–6 weeks

Launch OS

A launch that’s ready before the date. Positioning, the funnel behind it, and a team that knows what they’re doing on the day.

Book a call →
  • Positioning and messaging, tested before it ships
  • Campaign, content and the funnel to carry it
  • Tracking in place so you know what worked, not just what shipped
  • Built to be found in search and in AI answers, not just on your own site
From £10k — 2–6 weeks

Lifecycle Build

The part after the sale, built properly. Onboarding, activation, expansion, and the touchpoints that stop good customers quietly leaving.

Book a call →
  • Journeys built for onboarding, activation and expansion
  • Triggers that run without anyone remembering to send them
  • Early warning on accounts going quiet, well before the renewal conversation
Fractional CMO

Ongoing Ownership

From £2.8k a month — 4 days, 3 month minimum

Once it’s built, someone has to own it. One day a week holding the strategy, watching the numbers and directing the work, so your team executes against a plan instead of a guess.

  • The plan held and adjusted, month to month, against what the numbers are doing
  • Your marketer or agency directed, briefed and reviewed, so the work stays on strategy
  • A senior marketing voice in the room for the decisions that need one
Book a call →

Price moves on depth: whether the work is desk-based, or includes primary research with your customers and sales team.

How I work
  • You’re not briefing an agency.I work out what’s actually costing you revenue and build the plan to fix it.
  • Researched, not assumed.I don’t arrive with a playbook. What you get back is built from your data, your calls and your customers, not from what worked somewhere else.
  • You can run it without me.Your team is in it while it’s being built, not handed it at the end. It gets documented, they get trained, and the point is a function that works rather than a dependency on me.
In their words
“Caelin took a marketing function that was doing a lot of activity and turned it into a genuine revenue engine with a stronger pipeline within a year. She thinks commercially, not just creatively, which is rare.”
Gordon Stoddart — CEO, The Recruitment Network
“Caelin's marketing and positioning work directly moved the numbers that mattered: real upsell growth and a meaningful ROI improvement. She understood the commercial side, not just the marketing side.”

Where’s it leaking?

Tell me what’s not working. I’ll tell you where I’d look first and what it would take to find out.